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standard 2026-08-05

Google Tightens Advertising Rules for Visa and ETA Services

Google has tightened the rules governing advertisements for visa and travel authorisation services, a category long associated with lookalike sites.

Advertisements for visa and electronic travel authorisation services have long included intermediaries that resemble official portals and charge a markup on free or low cost government applications.

Google has tightened the rules applying to that advertising category, changing which operators can promote these services and how they must present themselves.

The underlying problem is that an official portal and a lookalike are difficult to tell apart at a glance. EntryCheck exists to hold the verified official address for each country, checked daily.

Read the original at visasnews.com

EntryCheck summarises the update and points to official portals. It doesn't decide whether you need a visa. Confirm on the official site.

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